Marketing Coaching Services

a Transformative Experience

How so?

Imagine having your very own personal marketing director – a highly skilled professional dedicated to elevating your revenue, expanding your referrals, enhancing your communication, and bolstering your reputation. At TMCA, we call this transformative approach "marketing coaching." Collaborating with a TMCA marketing coach is not just about driving new business; it's also about cultivating your expertise as a thought leader. With our marketing coaching process at TMCA Marketing is a tried-and-true method. When you engage with a TMCA marketing coach, you're partnering with someone wholly committed to your individual success.

Navigating Marketing Coaching with The Members Creative Agency Marketing

Marketing coaching is a personalized journey where you collaborate one-on-one with an experienced TMCA Marketing Coach. Together, you develop and execute cost-effective, high-impact marketing strategies engineered to boost your revenue. Your TMCA marketing coach is your trusted partner in identifying your target audience, crafting a compelling brand identity, pinpointing your key contacts, and formulating a strategic marketing plan that attracts new clients and propels business growth.

Crucially, our TMCA coaching engagements entail regular monthly meetings to maintain focus and foster accountability. Your TMCA marketing coach is your staunchest supporter and most enthusiastic cheerleader throughout this transformative journey.

One of the paramount advantages of marketing coaching lies in its capacity to attract new clients. Collaborating with a coach provides you with tailored guidance on effectively reaching your target audience and cultivating a robust brand identity that resonates with potential clients. This encompassing approach spans from the creation of compelling websites and engaging social media profiles to the development of impactful advertising campaigns and the establishment of meaningful relationships with influential figures in your industry.

Marketing Coaching Delivers Results

We empower you to reach unprecedented heights in your business – achievements that might be challenging to attain on your own. Our coaching methodology is rooted in the Four Foundations of Marketing, a system we've meticulously developed to assist driven individuals, like you, in realizing the income and revenue potential they aspire to achieve. Our marketing coaching approach seamlessly blends strategic marketing guidance with a collaborative process that instills shared accountability in your sales and marketing endeavors.

We understand your time constraints, and we recognize that marketing may not currently top your priority list. At TMCA Marketing, we pledge to adapt to your needs as we work together to accomplish your goals. Why wait? We're here now, ready to engage in a conversation about your aspirations for the next six months, the upcoming year, and beyond.

For TMCA clients, marketing coaching can be a transformative experience. By partnering with a TMCA coach, you'll unlock the ability to attract new clients, amplify your brand presence, and boost your revenue. If you're considering coaching, we want to provide you with insights into what marketing coaching entails, how it facilitates client acquisition, the steps involved in a TMCA marketing coaching engagement, how to gauge your return on investment, and, most importantly, how to initiate this journey with us.

Streamlining the Marketing Coaching Process

The structure of a TMCA marketing coaching engagement can flexibly adapt to your specific goals and expectations. Generally, this coaching process entails a sequence of meetings and dialogues where you collaborate with your TMCA marketing coach to pinpoint your business objectives, target audiences, and goals. Subsequently, your TMCA marketing coach assists you in crafting a tailored marketing plan intricately aligned with your objectives, designed to propel you toward your revenue targets.

Month 1:

Comprehensive Marketing Evaluation

Our approach to marketing coaching has always been rooted in the principle of "strategy before tactics." Therefore, our journey begins with a thorough marketing assessment aimed at gaining insight into your current standing. We delve into what has shaped your business identity thus far. What marketing strategies have proven effective, and which ones have fallen short? Who are your key contacts, and how did you establish those connections? Are you actively engaged in specific organizations or serving on boards? What are your primary pain points in sales and marketing? Is your website yielding meaningful results, and is your online presence easily discoverable? How do you engage with your most valuable contacts? How does your current year's revenue compare to previous years, and how do new clients or customers discover your business?

During this comprehensive marketing assessment, we harness tools such as the Gallup Organization's StrengthsFinder and the Myers-Briggs Type Indicator to gain deeper insights into your inherent strengths and personality preferences. Additionally, we employ a customized Strategic Marketing Questionnaire (SMQ) to gather extensive information about your existing situation.

We also request that you share various materials, including your website, recent proposals, published articles, association involvements, marketing collateral, revenue summaries, and more. Rest assured, we provide you with a checklist for your convenience.

Upon completion of the marketing assessment, we compile our findings and offer our initial insights. This step ensures that we are harmoniously aligned and singing from the same hymn sheet before progressing to the next phase.

Month 2:Crafting Your Tailored Sales and Marketing Blueprint

As Dwight D. Eisenhower wisely put it, "Plans are Nothing: Planning is Everything." How many times have you contemplated sitting down to create a plan, whether it's for your business or another endeavor? You might even have a collection of past planning efforts gathering dust in a desk drawer or hidden on a bookshelf. But having a plan alone won't propel you towards your business goals; it's the commitment to implement it that truly matters. A mere "plan collection" won't catalyze your success. That's why, with TMCA Marketing, your marketing coach takes the helm in crafting a personalized sales and marketing plan specifically FOR you. Collaboration is integral, and your input is valued, but we're here to transform your marketing assessment into an action-oriented, results-driven sales and marketing strategy. Together, we'll delve into the core of your aspirations.

We'll recommend business and revenue objectives, refine key messages, and pinpoint your target audiences. We'll work with you to unearth what sets you apart, making you a unique butterfly in your industry. Welcome to The Four Foundations of Marketing. Our marketing system will guide you in constructing a well-rounded approach to your sales and marketing endeavors. This comprehensive strategy will encompass expanding and nurturing existing relationships, forging new income streams, enhancing your name and reputation, and, through targeted communications, broadcasting just how exceptionally remarkable you are.

Evaluating Your Return on Investment (ROI)

To gauge the return on investment (ROI) of your collaboration with a TMCA marketing coach, it's crucial to establish well-defined objectives when you commence your coaching engagement. These objectives could encompass various goals, such as increasing website traffic, cultivating more referral relationships, generating a higher volume of leads, engaging in writing or speaking opportunities that attract clients, and closing more business. Once your goals are in place, your TMCA marketing coach will assist you in monitoring your progress and assessing the impact of your marketing initiatives over time.

Together with your coach, you'll craft a Contact Action Plan that pinpoints your highest-quality contacts and formulates a strategic follow-up strategy for each individual. Working alongside a TMCA marketing coach can be a transformative experience. With the right coach and a tailored action plan, you can develop and execute effective marketing strategies that propel you toward your business objectives and long-term success.

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Months 3-12:

Time to Take Action

The exciting part of our journey begins now! We'll convene every week or two, either via videoconference, telephone, or in person, to turn your plan into action. We understand that your intentions are good, and our mission is to ensure that your intentions transform into tangible actions that yield results.

There are numerous compelling reasons why you, one of the most busy individuals you know, will excel in sales and marketing. You're inherently motivated, and you've enlisted a TMCA marketing coach to guide, support, encourage, and cheer you on. Your coach will also assist you in discerning where your valuable time should be invested. Remember those personal commitments like "working out five times per week," "devoting more time to reading," or "taking a painting class"? Did they materialize? Only if you made them a top priority. Just like any personal goal, if marketing isn't a priority, it simply won't happen. But here's the TMCA perspective: If you consistently implement your sales and marketing plan over time, success is inevitable.

Our meetings will center on two pivotal areas: executing sales and marketing projects and nurturing your most valuable contacts. On the project front, we can help you with every step from A to Z. You can also refer to our Marketing Coaching Checklist for added guidance.

Additionally, we'll craft a Contact Action Plan tailored to you, identifying:

1. Type of Contact: Whether they are current clients, prospective clients, industry contacts, or referral sources.

2. Contact Ranking: We'll assist you in differentiating your A-level contacts from the rest and will focus our initial efforts on your A-level contacts.

3. Your Last Interaction: We'll delve into when and where your last interaction with each contact occurred, along with other pertinent background information.

4. Your Next Interaction: This is where it all comes together. We'll discuss the "what now?" and "what next?" with each of your contacts. Remarkably, over 80% of next year's revenue is likely to come from your existing contacts, underscoring the paramount importance of growing and nurturing your contact base.

By following these steps, your TMCA marketing coach will empower you to attract new clients, cultivate robust relationships with referral sources, and attain enduring success. If you're ready to elevate your marketing endeavors to the next level, consider partnering with a TMCA marketing coach today!